New Zealand’s Advertising Standards Authority (ASA) has brought in a new code for gambling ads in the country. Citing consumer protection, the latest move aims at restricting the visibility of gambling-related advertisements to protect children, teenagers and those who are compulsive gamblers.
The new code will cover all advertisements that promote gambling products, online casinos, gambling venues and also all racing and sports betting events and offers.
The ASA Codes Committee has worked together with various advertising agencies, representatives of media houses, and also with industry experts to draft this new code for gambling advertisements.
While it has already been made public, the regulatory authority announced that the new code would come into effect starting 5 August 2019. The operators will have to make sure that their marketing campaign and advertising policies comply with the new code by November 4.
ASA chief executive, Hilary Souter said, “Reviewing and updating the Codes is an important part of the ASA’s work, and it is great to have the new Gambling Advertising Code in place to support responsible advertising to consumers.”
To the core of the new code is the idea that gambling advertisements should be more responsive to the consumers and also the society.
In that regards, any gambling ad that seems to target children or younger population up to the age of 18 will be restricted, and those violating may have to face administrative action.
The new code explicitly mentions that gambling ads should not be portraying gambling as a means of income or a solution to financial problems. Advertisements that make claims about winning probability should also be stopped.
Ads should not imply that with skills one can win or can control the outcome of wagers placed. The advertisements are also required to mention all terms and conditions explicitly.