Norwegian gambling authority Lottsift has issued warnings to the country’s media operators and asked them not to promote betting odds or online gambling brands.
In a written letter, the gambling regulator said that it is committed to addressing the issue of articles referencing unlicensed bookmaker odds and markets.
Henrik Nordal, Director Lottsift said that the gambling operators in the country are violating the existing regulations by promoting unlicensed brand sand odds.
“Getting Norwegian newspapers to write about their gaming offers is one of the methods illegal gambling companies use to gain publicity and create a brand,” said Nordal. “We will not intervene in editorial decisions, but we will urge Norwegian editors to be aware of this, and critical when they write cases that deal with illegal gambling companies.”
The gambling regulator has issued warnings to TV3, ViaSat, MAX, VOX and Eurosport, and told them to stop broadcasting ‘cross border’ advertising featuring betting adverts which aim at catering to the local players.
Earlier in July, Lottsift warned Kindred and the Norwegian Chess Federation (NSF) about an ensuing commercial deal. Following the warning, the Chess Federation dropped a deal with gambling operator Kindred Group.
In its statement, lottsift said: “When the media writes these cases, they help to legitimize illegal gambling companies their illegal activity aimed at Norwegians. The company is mentioned without the reader being informed that they are illegal players in Norway, and it is already true that 6 out of 10 Norwegians do not know or are unsure of who can offer money games in Norway and not.”
Recently,the Norwegian government brought in new measures related to payment transactions blocking payments of unlicensed online gambling operators.