Online betting operator Sportradar has struck an acquisition deal with omni-channel platform business Optima.
According to the deal, the acquisition will take effect immediately. The cost of acquisition has not been disclosed by any of the two parties.
Following the deal, Optima will enhance Sportradar’s betting services portfolio. The company will add a full-service B2B data, betting, trading and player management platform business.
Commenting on the acquisition, Optima CEO Jacob Lopez said: “Optima joining Sportradar is the next natural step in the achievement of our company vision.
“Sportradar is an organization I have admired for a very long time and we couldn’t be happier to be joining forces with them.
“We are fully committed to a common vision and will work hard to continue ensuring Sportradar also offers the leading platform services for the group.”
Earlier this year in August, the NFL inked a partnership deal with Sportradar. According to the deal, the NFL would be sharing the official data and allow Sportradar to sell it to a licensed sportsbook.
The deal confirmed the “exclusive distribution of NFL’s real-time official play-by-play data and NGS data to sports betting operators in the U.S. and internationally where sports betting is legal and regulated.”
The NFL will also use Sportradar’s comprehensive and award-winning integrity services to monitor betting across all NFL games (preseason, regular season, and postseason). The NFL and its clubs will also have access to Sportradar’s integrity education workshops and products to ensure the continuation of the NFL’s high standard for integrity.”