Oryx Gaming has inked a content-based partnership deal with BtoBet. With the deal with BtoBet, Oryx is aiming at tapping into the regulated markets in Latin America and Africa.
Commenting on the deal, Alessandro Fried, chief executive officer at BtoBet, said: “We are delighted to provide Oryx Gaming with a seamless route to Latin American and African operators and support its strategy for international expansion.
“Not only does Oryx Gaming offer a content-rich portfolio that will boost our online games offering, but it also makes access to its broad catalog completely seamless via the OryxHub. This partnership will undoubtedly deliver great results for us and our clients.”
Following the content distribution agreement, BtoBet will take on ORYX Gaming’s full portfolio of proprietary and third-party content.
Matevz Mazij, managing director of Oryx Gaming, said: “BtoBet’s wide-ranging geographical reach will unlock new markets for Oryx Gaming and provide us with access to broader audiences.
“This partnership underlines our ambitions to grow our global brand presence and we look forward to building on our position in regulated territories in exciting, emerging regions.”
Earlier in October this year, Oryx also inked a content deal with Serbian online gambling operator, Admiral bet.