Paddy Power Betfair which recently rebranded itself as Flutter Entertainment has inked a content agreement with Spanish gaming content supplier and developer MGA Games.
The deal is also strategic and significant for MGA as it expands its presence with yet another deal with a popular international operator.
According to the deal, now MGA’s portfolio of games will now be available across Paddy Power Betfair’s platform.
Jack Dinan, Paddy Power Betfair’s Commercial Product Manager, said that “MGA Games’ excellent quality, coupled with their innate knowledge of the Spanish market, provides the perfect platform to build a long-lasting relationship between the businesses, and a compelling offering to our customers.”
“We are very much looking forward to working with Paddy Power Betfair”, he added.
The two inked the deal during the recently concluded SIGMA event in Malta.
Earlier in the year in May, Paddy Power rebranded itself as Flutter Entertainment. The idea behind changing the name was to make sure that the company’s brand name resonated with the company’s services. Apart from England, the company also has been benefiting from its overseas operations – the US being the prime foreign destination.
The name change has come at a time when the company has been facing challenges and declining revenues in the domestic market.