Pennsylvania’s Parx Casino has launched its online sportsbook in neighboring New Jersey. The casino is owned and operated by Greenwood Gaming & Entertainment.
Parx Casino has partnered with GAN and Kambi to offer sports betting in the New Jersey market. This would also be the casino gambling operator’s second sportsbook after Pennsylvania.
Earlier the online sportsbook was on a trial run for three days, on successful completion of the trial, the sportsbook was approved for round the clock operations. Now the patrons at Parx casino can also have their earned reward points linked to their internet gambling account.
“Launching the largest casino in Pennsylvania online has now logically extended across the border into New Jersey, extending their reach into New Jersey’s fast-growing and established Internet gambling market,” GAN chief executive Dermot Smurfit said.
“This represents an incremental revenue opportunity for GAN and is a logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous states.”
Earlier this year in June, Parx Casino officially became the second casino to launch online sports betting.
John Dixon, chief operating officer of Greenwood Gaming & Entertainment, explained: “GAN has now ably demonstrated it abilities to serve our business needs in multiple States which aligns with the cross-border nature of our existing retail gaming customer base.
“GAN’s launch in New Jersey was a case study in on-time delivery and professional excellence and will enable our patrons to gamble online in either Pennsylvania or New Jersey, as they wish.”