Online casino content provider Playson has partnered with locally licensed gambling operator Betflag to tap further into the expanding Italian online gambling and casino market.
According to the partnership deal, a selection of Playson’s portfolio of games including, Timeless Fruit Slots series as well as its latest releases Book of Gold: Classic, Mighty Africa, and Wild Warriors would go live with Betflag.
Earlier, back in 2017, the online casino content provider partnered with Microgame to make its debut in the Italian online gambling space. The company supplied Microgame with its 35 online slots.
Playson Senior Account Manager Christos Zoulianitis said that they are excited about the partnership with Betflag, and are looking forward to the new alliance as Betflag has been expanding rapidly into the Italian online gambling market.
He also confirmed that it could take a few months to roll out the company’s games on Betflag’s network.
In June this year, Playson announced a commercial deal with Lithuania-licensed operator TOPsport and revealed its plans to expand in Lithuanian online gambling market.
Currently, Pokerstars and Lottomatica are the biggest players in the regulated Italian online gambling and sports betting industry.
Online casino market has been expanding in Italy and earlier this year in March, the Italian online casino market grew by over 19.8 percent.