Playtech BGT Sports (PBS), the sports betting technology arm of major gambling provider Playtech, has said that the company received record betting turnover at this year’s Wimbledon.
In the finale Roger Federer lost to Novak Djokovic. The company lauded its self-service betting terminals (SSBTs) as it helped them in grossing record bets in the retail betting sector. Playtech also acknowledged the mobile-based betting products which it says played a vital role in its growth strategy.
In a statement to the press, the company pointed out that the Betting turnover grew 50% across PBS’ omni-channel solutions throughout Wimbledon. Revealing the figures the company said that they handled over £9 million in bets throughout this year’s Wimbledon. Their mobile product range posted a 300% increase year-on-year.
PBS Senior Commercial Director Lee Drabwell said that “the exponential growth in popularity of our mobile-based betting was ace and knocked our forecasts out of the court.”
PBS said that its BetTracker app emerged as one of the most popular mobile-based gambling products during Wimbledon. The app allows betting customers to place their wager at a retail location and then track its progress and even cash out a winning bet via their mobile devices.
Talking about the sports betting app, Mr. Drabwell said that “BetTracker and similar products continue to improve user experience and operator revenues.”