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Playtech: Real Time engagement and gamification to enhance responsible gambling practices

Playtech has held its inaugural outlook Event in London.

Emphasising regulation, technology and customer demands as key pillars for the wider industry, real time players engagement and gamification become two key areas upon which the gaming organisation addressed in great details.

Tony Evans, Playtech’s VP of Product Strategy said: “In terms of real time players engagement, we are creating an platform and this will be a key focus on 2019.” said Tony.

“The engagement platform in part is existing features we already have available to us, but we are expanding it out.

“Across the industry as a whole, and this doesn’t necessarily sit within one Vertical, most players that you acquire, these are end users, into a betting or gaming environment.

“They Come in, they are Driven through an acquisition offer of some kind, or through cross-sell from the sportsbook, or from a retail outlet and they are driven to the product, and they play and have in many cases a losing experience, they leave.

“WE ARE VERY CONSCIOUS TO BE A RESPONSIBLE TECHNOLOGY PROVIDER”

“so rather than the industry trend today that is relying heavily on offline communication for player conversion, for retention we want to provide a technology that you can intervene across every vertical, even when you are in a game, at the opportune moment.”

“HOW DOES ONE ENCOURAGE A PERSON TO ACT RESPONSIBLY?”

“Talk of responsible gambling continued throughout each subject presented, but it was perhaps when discussing gamification in great detail and the increasing role such features are set to play, when the necessity to optimise its wider usage became a little clearer.

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Caleb Jose

Caleb Jose

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