Commenting on the new development, Sheriff Khamoura, Head of Compliance at Pragmatic Play, said: “Taking our Live Casino portfolio into new regulated markets has always been a priority for us, and we’re ready to launch in this exciting territory.
“The UK has a significant number of brands with a proud heritage, and we are eagerly looking forward to joining these prestigious brands with our dynamic and cutting-edge Live Casino offering.”
Earlier in the year, Pragmatic play also expanded into the emerging Latin American regulated online gambling market in Colombia.
Pragmatic Play partnered with Wplay.co, a local Colombian gambling operator.
Over the past year, Pragmatic has struck several strategic deals with gambling companies from across the globe including Svenska Spel, Casumo and Kindred.
Gambling operators in the UK are struggling against the stricter regulatory measure introduced by the country’s gambling commission.
Recently, a group of UK parliamentarians urged to extend the maximum stake restrictions on online gambling as well. The UK Gambling Commission had earlier imposed maximum stake limits on Fixed Odds Betting Terminals (FOBTs).