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Rank to trial Experian igaming affordability tool

Rank Group, which operators the Mecca and Grosvenor casino online gaming brands in the UK, is to begin trailing an affordability to check for online gambling, which has been launched by data Company Experian.

The affordability check can be made at the most appropriate point for customers, said Experian, such as where there is change in their account behaviour may indicate an increased risk.

A customer must first give their permission but once they have done so, the open banking services from Experian will enable operators to understand a player’s income and expenditure. Gaming operator may also work with specific customers to get spend limits.

Tom Blacksell, managing director at B2B at Experian said: “Innovative Open banking services can help the gaming industry to protect its customers from problem gambling. People who choose to share data can prove they are gambling at a level they can afford, while gaming companies can meet their responsibilities to keep customers safe.

Rory Howard, Director of Customer diligence at Rank said: “Rank Group welcomes this initiative. It’s a fantastic opportunity for gaming organisation to work collaboratively with organisations such as Experian which is licensed to open banking.

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Caleb Jose

Caleb Jose

Caleb is based out of Kansas City and he is responsible for overseeing day-today processes of Casino Buzz. He takes care of the backend technology, along with being the main data collector and reporter for Casino Buzz. He can be reached out at cj@casino.buzz

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