David Bradford, Former Online gambling addict and his entrepreneur son Adam are building upon five years of Campaign work, by establishing, The Safer Online Gambling group.
All the non-profit organisation aims to raise awareness of online gambling addiction, bring about support for Gambling addicts under an NHS Framework and work with operators and the government to tighten up gambling policy to protect vulnerable players.
Meetings are already in place with Sky Bet and industry self exclusion scheme GamStop, with hopes in place of forming a customer lead coalition between gambling operator, customers with real life experiences and policy makers.
David who hid his 30 year gambling addiction from his family and ended up in jail after stealing £50,000 from his employers, explained that’s why he wants to help people to get over gambling addiction, said: “Online gambling becomes a devastating addiction for me. An addict will not know they have the problem until it’s too late. Psychologically it takes you over.”
“This work is going to become the rest of my life, and i am proud to be able to turn a corner by providing a solution which will improve the lives of thousand of addicts across the country.”
“Free bets and glamorous adverts kept me betting until there was nowhere else to go but to steal money to keep the whole facade alive. It was desperate and unforgivable situation, I just wish help was around at that time.”
Davids two youngest son, said about about the impact of their fathers gambling on their life said: “Our Dad is a very brave man. We understand he lost his control of gambling but nothing was there to help him.
“We fully stand by him, no matter what happen, our family is United in providing hope and a real-life experience of gambling addiction, which will help others if they find themselves in trouble too.