It has been announced today that Genesis Global, the gaming provider behind Pelaa Casino and Genesis Casino, has formed a partnership with SBTech to provide sports betting services through a specially created online sportsbook.
Genesis Global, founded in 2014 with its headquarters in Malta, is an innovative online gambling provider that operates a number of online and mobile casinos across the globe and partners with software developers NetEnt, Microgaming and Quickspin.
When the new sportsbook brand launches, it will enable customers to engage in a number of sports betting facilities including pre-match, in-play and live betting powered by Sportradar, a Swiss sports statistics firm that collects and analyses sports data.
Among the features available to customers will be a personalised gambling experience, secure payments and up-to-the-minute data at their fingertips.
Chief Development Officer at SBTech since 2019 Andrew Cochrane commented on his admiration for the new partner and what his company bring to the table:
“We’re excited by Genesis Global’s vision and growth plans. Through our powerful platform and innovative sportsbook, we will help propel Genesis Global’s presence in online sports betting and gaming, by capturing new market share in the sportsbook vertical, as well as boosting their casino revenues.”
SBTech is an award winning sportsbook provider that operates in over fifteen different countries around the world including the UK, Denmark, Argentina and Cyprus.
Chief executive officer of Genesis Global since 2017 Ariel Reem sentiments were shared on the deal and outlined the firms vision:
“Our aim has always been to create an extraordinary experience for both players and partners. That’s why we are delighted to be partnering with SBTech, whose capabilities and core values align clearly with ours. Since our inception in 2014, we’ve achieved considerable growth in Europe and we are keen to expand this even further, across multiple EU regulated markets.”
Reem added details on why the company made the necessary steps to make the deal happen with the Isle of Man based company:
“We wanted an iGaming and sportsbook supplier that can deliver an unparalleled user experience at every stage of the project, and with exceptional technical capabilities. SBTech’s turnkey sportsbook platform solution is best in class.”