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Scientific Games Powers Unrivalled Player Experiences During 2019 Cheltenham Festival

Scientific Games Powers Unrivalled Player Experiences During 2019 Cheltenham Festival
Scientific Games Powers Unrivalled Player Experiences During 2019 Cheltenham Festival

Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) powered another successful Cheltenham Festival this year through its OpenBet™ product suite. With a focus on providing next level player experiences, the Company saw steady uptime throughout the Festival, enabling maximum engagement across customer sportsbooks.

The Cheltenham Festival runs for four days annually as part of the National Hunt race calendar in the United Kingdom, and it features several high-profile horse races. The Festival is one of the UK’s most popular betting events, often seeing total wager in excess of £400 million. This year, SG Digital’s sportsbook customers processed over 48.2 million bets over the four-day period, marking an increase of over 23% since last year. The Festival was a big acquisition driver for SG Digital’s customers that saw huge spikes in activity with the highest reaching peak bets per minute at 26,000. Processing a volume of 302 million account transactions with 100% platform stability reported through the event, the event is a testament of SG Digital’s continued investment in its technology allowing its customers to grow their player base while ensuring next level player experiences.

Keith O’Loughlin, SVP Sportsbook for SG Digital, said: “The Cheltenham Festival is a fantastic tradition both in the racing industry and the sports betting world. SG Digital’s OpenBet has a track record of reliability that held true during this year’s Festival, further cementing out commitment to partnering with operators to create unmatched player experiences.”

About Scientific Games

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services.

Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

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Moses Mbuva

Moses Mbuva

Moses is a full-time copywriter and stock trader. His life is occupied with three things; writing for a living, trading stocks and drinking lots of green tea. He is a passionate writer in the gambling industry, cryptocurrencies and financial markets. Roulette is his favorite casino game. He can be reached out at m_mbuva@casino.buzz

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