SkillOnNet has revealed a roll out of its self excluder identifier API, in order to aid affiliate promoting its white label partners within the re-regulated Swedish Markets.
Helping affiliates to remove self excluded casino players from brands that utilise the firm’s platform, including playOJO and the recently launched AHTI games, it ensures that marketing materials are not directed the way of individuals who have taken such measures.
It is stressed that individuals self exclude and reverse the process on a regular basis and that the company’s database automatically updating each time, with it also highly encouraged that affiliates run the self excluder identifier before sending out any marketing campaign, to ensure that their lists are up to date.
Michael Golembo, sales and marketing director of the company: “Our innovative self excluder identifier API has proven to be hugely popular with our affiliate partners in the UK, so we wanted to be able to offer it to publish promoting our brands in Sweden.
” Our experience in the UK Market meant that we are able to fine tune the tool for the Swedish market in next to no time, rolling it to affiliate shortly after the market re-regulated on January 1st.