Rising star slots developer to use innovative marketing platform to share game information and assets with affiliates and publishers
London: 9th April 2019 – STHLMGAMING, a rising star of the online slots development scene, has become the latest to join a growing roster of studios to sign up to First Look Games in a bid to maximize exposure of its titles across affiliate sites and the wider web.
The partnership means that STHLMGAMING, part of Relax Gaming’s Silver Bullet partner program, joins the likes of 1X2 Network and Quickspin in gaining direct access to online casino affiliates to share assets and information about their full suite of games and upcoming launches.
This includes game information sheets and marketing assets such as logos, images and videos which are uploaded to the First Look Games Library. These can then be downloaded by affiliates – for each individual game or in bulk – and be used to create high value content.
The developer can also take advantage of First Look Games Premium, allowing it to upload game information and assets two weeks prior to launch. This can then be accessed by a select group of affiliates – giving them a “first look”.
First Look Games has recently added notification alerts to its platform, which will allow STHLMGAMING to announce network promotions, bonus campaigns and operator partnerships to First Looks’ publisher network, further deepening engagement.
First Look Games’ network of affiliates can then create compelling and compliant content for their websites and marketing channels by making full and best use of the game’s assets and the information provided by the game studio.
Tom Galanis, Founder of First Look Games, said: “We are delighted to further progress our partnership with Relax Gaming and its partners. STHLMGAMING is known for developing simple games that still pack a punch when it comes to design and gameplay and we are delighted they have chosen to work with us to help improve their marketing efforts.
“Online casino affiliates are the most powerful marketing channels available to game developers and thanks to First Look Games, STHLMGAMING can connect with publishers directly for the very first time.”
Jonas Byström, CEO of STHLMGAMING, said: “Given the highly competitive nature of the global online casino sector, game developers must do as much as they can to market their titles and for us affiliates and publishers are a vital channel for success.
“As part of Relax Gaming’s Silver Bullet service, First Look Games connects us directly to affiliates for the first time and we are delighted to be able to fully leverage the reach and exposure this brings.”
About First Look Games:
First look Games is an innovative platform that connects game developers and publishers for the very first time. It allows developers to upload content and assets for new and existing titles which can be accessed by iGaming affiliates ahead of their rivals. This helps developers increase the volume, quality and compliance of game marketing, while publishers can access all the information they need in one place.
STHLMGAMING is a creative game studio providing online slot games for a new competitive market with tougher demands. Games are on the higher scale of volatility targeting players chasing the thrilling excitement and the big wins. We strive for simplicity and elegance in graphics, dynamics, and mechanics of the games for the immediate hook. Our games are easy to enjoy.
All the games feature a smart technology to play on desktops, tablets, mobiles and apps in Landscape and Portrait modes. Games adapt and switch to specialized GUI for any device specifics. This is not mobile first, but STHLMGAMING Smart All Devices™.
About Relax Gaming
Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With transparency and collaboration central to its ethos, its recent and rapid expansion has been conceived in order to deliver unparalleled global reach.
Via a quick one-time integration, Relax Gaming now provides access to a roster of 570+ casino games and a diverse range of proprietary products, including Poker, Bingo and its recently launched slot portfolio. The high-quality aggregated content is provided through its selected Silver Bullet (commercially represented) and Powered By (commercially independent) partners.
Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Malta Gaming Authority, Alderney Gambling Control Commission, the UK Gambling Commission, and the Danish Gambling Authority.