Denmark’s gambling regulator urges operators to comply with advertising rules and avoid misusing the term ‘free’ in bonus offers.
Spillemyndigheden, the Danish Gambling Authority, has issued warnings to gambling operators over the use of word ‘free’ in their gambling ads and offers. The gambling regulator said that the use of word ‘free’ has more than often found to violate the Danish Marketing Practices Act.
The bonus offer ads that say “Free Spins” or anything that is advertised as free but requires a deposit is all a violation of the Danish Marketing Practices Act.
The regulator also stated that the use of word ‘free’ is misleading and if an offer regardless of its nature requires a deposit or has “impaired the chance of winning.”
The terms like ‘free of charge,’ ‘free spins,’ and ‘free bets’ also come under the purview of the said act. The regulator also emphasized that it is mandatory to explicitly mention the terms and conditions of the offer along with the offer itself.
The Danish gambling authority has also brought in a new code of conduct for gambling operators in the country.The new code will come into effect from July 1, 2019.
The new code is aimed at enduring enhanced consumer protection and reducing the risks of gambling addiction.
The code also calls for restricting gambling advertisements on television and other mediums. With the new code celebrities will also not be allowed to promote gambling ads and brands.