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Strengthening Compliance, Kindred Group Strikes A Deal With Gaming Innovation Group Inc. (GiG)
Strengthening Compliance, Kindred Group Strikes A Deal With Gaming Innovation Group Inc. (GiG)
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Strengthening Compliance, Kindred Group Strikes A Deal With Gaming Innovation Group Inc. (GiG)

Kindred Group (Kindred) has inked a partnership agreement with Gaming Innovation Group Inc. (GiG) to further strengthen its affiliate compliance processes.

According to the agreement Gaming Innovation Group Inc. (GiG) will provide the Kindred Group with their innovative B2B marketing compliance technology, GiG Comply.

The GIG comply, a self-service monitoring solution will now be deployed on Kindred brands which would allow them to monitor all promotional content including including text, image and banner promotions.

Gig Comply is a strong solution which can fully scan over 30,000 web pages in a day. This will help Kindred to stay updated with all information related to their brand mention which in turn will enhance Kindred’s ability to safeguard their brand online. Not to mention that it will significantly strengthen their compliance as well.

Earlier this year, in March, GIG shares had also got listed and started trading on Nasdaq Stock Exchange.

Head of affiliates at Kindred Group, Ryan Henderson, says: I am looking forward to working with the GiG Comply product to strengthen our existing compliance processes and ensure our Affiliate activity is compliant and sustainable.

Talking about the new partnership, Chief Operations Officer at GiG, Richard Brown, said in a press statement, “We are delighted to have partnered with Kindred Group to support them to protect their brands and end users. Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment. Our leading marketing and compliance technology will allow the Kindred Affiliates team to monitor and control affiliate mentions, alongside their existing processes.”

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Harry Matthew

Harry Matthew

Harry serves as a resident reporter for Casino Buzz. He has been responsible for building the content base and forms the core reporting strategies for the website. Along with reporting, Harry is an amazing baseball player with good record at university level. He can be reached at hm@casino.buzz

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