Sweden’s state-owned gambling operator Svenska Spel has appointed Kajsa Nylander as its new sustainability manager.
The gambling operator brings Nylander from Swedish liquor store chain Systembolaget where she has been in a similar role. Nylander will take charge from January 2020.
“The Swedish gaming market is an industry in change with the new gaming legislation, which makes it a very exciting time,” Nylander said.
“Svenska Spel already has solid sustainability work, and I look forward to being able to participate and continue to develop the work on both gaming responsibility and the group’s other strategic sustainability issues.”
Joakim Mörnefält, communications director at Svenska Spel, added: “Kajsa’s solid background in sustainability and change work will be of great benefit to Svenska Spel’s sustainability work with a focus on gaming responsibility. Her skills and experience give us the best possible conditions to further develop our leading position in gaming responsibility.
“With Kajsa on board, we will be able to take the next step towards even better gaming responsibility tools and minimize the risk of players getting into gambling problems.”
Svenska Spel has been taking measures to improve sales and business. Recently the gambling regulator launched its exclusive online gaming platform for its retail agents making it easy for them to sell their participation games to customers all over Sweden on the internet via spela.svenskaspel.se.
The facility would be available to all retail gaming agents affiliated with Svenska Spel Sport and Casino. In the initial stage, the games available areStryktipset, Europaatipset, Toptipset, Bomben, and Powerplay.