Sweden’s state-owned gambling operator Svenska Spel’s chief executive Patrik Hofbauer wants the lottery betting industry in the country banned. Hofbauer termed the business model as “incomprehensible.”
On the Svenska Spel’s website argued against the viability of lottery betting. “It is incomprehensible that [lottery betting] may continue,” Hofbauer said.
“I can’t think of any other industry where it’s okay to use competing companies’ products as their own business. The shadow gaming companies cannibalize on well-known lotteries without owning the brands themselves that they market and sell.”
Hofbauer wishes that his complaint be addressed when the Swedish Gambling Market Investigation Board (Spelmarknadsutredningen) presents its results of an investigation into the country’s re-regulated market.
“‘Deposit 25 SEK and get 100 SEK to bet on Lotto’ advertises, for example, one of the shadow gaming companies,” Hofbauer said. “Only further into the site does it become – hopefully – clear to the player that it is not Svenska Spel’s Lotto or another lotto draw but you are betting on the outcome of the lottery. The shadow game companies simply go low on incorporated brands.”
“At the same time, it is very doubtful if customers understand what kind of game they are participating in. You should almost be a game technology expert to understand what betting on the outcome of lotteries means.”
“When the new Gaming Act was announced in Parliament in 2018, an investigation was also set up to monitor the effects,” Hofbauer said. “It was a wise decision. As the conditions for a market are fundamentally changed, it is necessary, after a while, to verify that the reforms have really provided the positive effects that the Riksdag [Sweden’s legislature] and the government have wanted to achieve.”
“I think everyone is aware that there are sometimes negative side effects of major changes. Often it is about rogue players seeing an opening that the legislature had not foreseen. This does not mean that the re-regulation in itself is bad, only that it is extremely difficult to predict in advance all conceivable loopholes.”