The authority regulating the Gambling Industry in Sweden, Spelinspektionen, is trying to bring in revised advertisement regulation for gambling related Ads. The regulatory body is advocating to check the gambling related ads aired on television and radio as well as print and digital publications to some extent.
While it is yet to be seen how the new regulations will affect the Swedish gambling industry, it seems that regulatory bodies all across Europe are working to make gambling related advertisements less visible by limiting or controlling them through reformed regulations.
Earlier this year, in Germany, the regulatory body issued notices to television operators and radio stations to stop airing gambling related advertisements. Also, in the UK gambling related ads which could be seen by kids on sites were banned.
The Swedish authority is also trying to work with the country’s Konsumentverket consumer agency to create a common ground and regulation to restrict gambling ads.
The two regulatory bodies are also working together to bring in a new plan with a common agenda to which they both agree upon. Though an outright ban on gambling advertisements in Sweden is not coming soon the number of ads can be limited.
Under the new measures, the operators who do not comply with the regulations may be given official warnings and penalties and in case of repeated violation their licence can be revoked as well.
In a statement to the press about the new plans the Spelinspektionen said: “A violation of the requirement of moderation is typically considered to be serious.The sanction that may be applicable in an individual case depends on several different factors, such as how long the infringement has been going on.”
Chief of Operations at Spelinspektionen, Patrik Gustavsson, added: “The clarity we achieve with the agreement benefits the supervision as we ensure that important issues do not end up between the two entities.”