Swedish betting operator AB Trav och Galopp (ATG) has now become a part of the International Betting Integrity Association.
The company started offering sports betting after gambling expansion in Sweden this year. The company is also amongst the first to join the integrity association since it rebranded on 4 June and expands its global monitoring and alert platform to almost 50 international online and retail betting brands.
Secretary-General of the International Betting Integrity Association, Khalid Ali, said: “I am delighted to welcome one of the leading brands from the newly opened Swedish market to the association. ATG joins other responsible and committed sports betting operators intent on working collectively to protect their businesses from corruption.”
Magnus Lunner, ATG Chief Security & Quality Officer, said: “Protecting our product, consumers and sporting events from betting-related corruption is a foremost business consideration for ATG. Joining the International Betting Integrity Association, a globally recognised body and leader in its field, is a natural extension of that core aim. ATG is committed to upholding the highest values of integrity and to working with our partners in the association to ensure the safest possible betting environment.”
The International Betting Integrity Association is amongst the top organizations that advocate high standards of consumer protection and integrity in the global betting industry. The association has over 50 members from across the globe.