Betsson, Online gambling group has recently recruited Peter Frey to take up the merged role of Chief Product officer and Chief technology officer at the Swedish Company.
Betsson said it will be merging the CPO and CTO roles into one with the aim of closing the gap between technology and business and thus it boots efficiency.
Jessper Svensson, CEO of Betsson Operations said: “Throughout his Career, Peter has shown that he can deliver highly user centric product and is therefore a perfect match for Betsson. With few layers in the organisation we know we can be more efficient, as we did with the successful merger of Marketing and Commercial a while back.
“At the end of the day, it’s all about efficient delivery of business driven initiatives. Peter Will be able to balance capacity changes and ensures swift delivery of improvements to our customer experience.
Frey has a strong background in the Swedish Media and took a leading role in the transition of Aftonbladet from evening newspaper to become the most visited website in Sweden.
“Frey will work closely with the Chief Commercial officer Ronnie Hartvig on business Prioritization” Betsson said.