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Tabcorp picks M&C Saatchi for Australian Campaigns

Gaming giant of Australia Tabcorp Holdings has awarded its creative advertising account to M&C Saatchi Australia.

The Sydney based Marketing Agency will take over the Multi-million dollar account from incumbent Clemenger, which served as Tabcorp’s creative lead since 2016.

A key executive hire for 2018, Waldren Joined Tabcorp from online competitive sportsbet.com.au charged with developing new brand strategies and customer propositions of the legacy gambling firm’s enlarged entity, having completed its AU$11bn acquisition of Tatts Group Assets.

In 2019, Australia betting incumbents will continue to adjust to the tough marketing restrictions, imposed by the former Turnbull Government during the first half of 2018, which includes a whistle to whistle advertising ban on betting advertising, across TV, Radio and Digital Streaming Services.

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Kevin Kaostricks

Kevin Kaostricks

Kevin takes care of round the clock updates on Casino Buzz. He is based out of Rochester. He can be reached out at kk@casino.buzz

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