UFC has announced to launch its first sports gambling product according to a Bloomberg report. The product is named UFC Event Centre and it will “take official data from UFC, plus logos, photos and fighter bios, and create a full suite of gambling options” facilitating gambling operators.
According to the report, the UFC Event Centre will offer users over 50 chances to place bets, which will include “20 new types of wagers updated in real-time.”
With the UFC’s app fans will be able to bet on options like “number of take-down attempts, whether a fighter will get knocked down, total strikes landed, and the amount of time a fighter spends on the mat.”
IMG Arena, a partner of UFC in its new venture said that only 8 percent of bets placed on UFC is done after a fight begins, whereas in tennis, for example, that number for matches is 70 percent.
“In-game betting is the fastest-growing part of the sports-gaming industry,” said Lawrence Epstein, UFC’s chief operating officer. “Some of the stuff we’re doing is stuff that hasn’t been done with respect to UFC in the past.”
UFC also said that about 70 percent of its viewers are also regulars on gambling websites. UFC COO Lawrence Epstein told Bloomberg that the sport is optimal for gambling because “there’s no offseason,” giving this new endeavor the potential to be a year-round money-maker.