UK-based bookmaker William Hill is looking to expand in the evolving US sports betting market. The betting operator has confirmed a deal with CG Technology to purchase their sportsbook assets in Las Vegas.
While the details of the deal are yet to be confirmed, following the deal William Hill is sure to become one of the leading bookmakers in the US. The sports betting market in the US continues to grow as several US states have legalized and launched sports betting operations.
CG Technology owns leases on sports gambling operations at six Vegas properties that will be turned over to William Hill, including The Cosmopolitan, The Venetian, The Palazzo, The Palms, the Tropicana and Silverton.
Commenting on the deal, William Hill U.S. CEO Joe Asher said: “We are pleased to have reached this agreement. This will allow us to expand our Las Vegas footprint to several marquee resorts. We look forward to working with our new casino partners and transitioning CG Technology’s retail and mobile customers to our award-winning offering.”
Parikshat Khanna, the CEO of CG Technology, commented: “We are happy to reach an agreement for the sale of the race and sports book assets of CG Technology to William Hill and look forward to a seamless transition for our loyal casino partners and customers.”
William Hill’s domestic operations have been suffering. The betting operator posted a significant decline in retail betting operations back home. As such the company is eyeing at markets overseas.