Top Uk Bookmakers including William Hill, Ladbrokes Coral (owned by GVC Holdings), Flutter Entertainment (previously known as Paddy Power Betfair), Stars Group-owned Sky Betting & Gaming and Bet365 have all announced that they would increase their contribution for helping those struggling with compulsive gambling issues by 0.9 percent.
That would pull in an additional £90 million for treatment of gambling addicts and promoting safe gambling practices. At present, the bookmakers contribute only 0.1 percent towards the cause as their social responsibility. BBC reports that the bookmakers have committed to increasing their share to 1 percent over the next five years.
Earlier reports emerged that the UK bookmakers are not contributing enough despite paying their CEOs multi million paychecks.
The bookmakers have conveyed their announcement to the Department for Digital, Culture, Media, and Sport through a joint letter.
Earlier this week, UK Labour Party Deputy leader, Tom Watson called for a gambling ombudsman in the country to ensure consumer protection.
Gambling addiction is at an all-time high in the UK, and the UK gambling commission has introduced a series of measures to tackle gambling addiction. Recently, to curb underage betting, the UKGC introduced a mandatory verification for all those who participate in gambling activities.