The Uk Gambling commission has warned gambling operators urging them to make sure that their affiliate partners are not allowing users to get access to ‘free-to-play’ games without having age verifications.
Earlier in May, the UKGC introduced mandatory verification before allowing a customer to access gambling products. The move was aimed at restricting online underage betting.
The UKGC issued its warning and raised concerns in a letter written to gambling operators. Citing their vicarious liability over the conduct of their affiliate partners, the UKGC said the affiliate partners of the operators must “conduct themselves in so far as they carry out activities on behalf of the licensee, as if they were bound by the same license conditions and subject to the same codes of practice as the licensee”.
The UKGC reminded the operators that if a gambling operator is getting customers via an affiliate which is offering free to play games without having due age verification would amount to the violation of the code of conduct as per the license agreement.
“You should take steps immediately to ensure that your free-to-play games cannot be accessed by children and young people via affiliate’s websites,” the letter reads.
Gambling addiction has been on the rise in the UK, and as such, the gambling commission has been strict and introduced a number of measures.
Earlier last week, labour party deputy leader, Tom Watson called for creating a gambling Ombudsman to protect customers.