The Kindred Group’s flagship online sportsbook, Unibet, has struck a sponsorship deal with top Belgian Football Club Brugge. According to the extended sponsorship deal, Unibet would be sponsoring Club Brugge’s official jerseys.
Bob Madou, the COO of Club Brugge said that he was excited about the sponsorship. Madou also confirmed that this is the largest commercial partnership in the entire history of the football club.
He also said that choosing Unibet was a conscious decision as the company had demonstrated an interest in a partnership for several years.
Earlier, during the last season Unibet was sponsoring the sleeve with the football club.
Timothy Mastelinck, the global head of sponsorships at Kindred Group, said that they were proud to have been picked up as the main sponsor by the Belgian football club.
He went on to say that Unibet is a market leader like the club in football and that they share the same values and passion for sports.
Unibet is one of the biggest players in the sports betting and online gambling industry and boasts 11 million customers spread across over 100 countries. It was first launched in the year 1999.
Following the agreement, Unibet would also start work on producing a series of unique content for the club’s fans in the coming season.