Wiraya has unveiled a new agreement recently with igaming operator CasinoPop, which has seen all the online entity stress that it is to treat all players like VIPs.
Hampus Lindberg, igaming director of Wiraya, said: “Operators are finally recognising that customer experience is the main differentiator for brands. While more stringent regulations and greater competition are clearly factors, ultimately greater expectation from players is causing leading operators to change their approach.”
Daniel Eriksson, co-founder of CasinoPop, said: “We have structured our whole business model around rewarding loyal customers. For us that means not only going beyond sharing part of our company profits, but also enriching the experience for players throughout the customer life cycle.”
“The reason for using Wiraya has been proven in three key areas. We have been able to increase the life time value of players, deliver unmatched conversion rates and by focusing on existing customers. We have proactively reduced churn.
“Customer experience used to be a secondary consideration for igaming operators. It was nice to have, but the main consideration was always conversion.