Finland’s state-owned gambling monopoly, Veikkaus has partnered with gaming technology services provider SBTech to boost its online and retail sportsbook offerings.
Following the partnership, SBTech would integrate its sportsbook platform technology to Veikkaus’ online offering.
It is expected that in 2021, SBTech will roll out its sportsbook platform across Veikkaus’ retail network. The company runs over 3,000 outlets throughout Finland.
While the integration will help Veikkaus improve on its existing pre-match and live sports betting products, SBTech has confirmed that they would also be creating a custom user interface particularly designed for Finnish players.
“SBTech will provide us with leading-edge technology that will bring our offering to world-class levels, significantly enhancing our odds compilation, risk management, and results generation,” Veikkaus’ vice president of betting, Sami Kauhanen, said.
“This means we can free our resources to focus on our core strengths, such as increasing the attractiveness of our domestic betting offering.
“Our partners’ proven delivery of large-scale, revenue generating platform and software technology projects across numerous regulated markets, alongside their continual investment in innovation, gives us huge confidence and we look forward to working together to enhance and grow our offering in the coming months and years.”
Andrew Cochrane, chief development officer at SBTech, added: “We are incredibly honoured and excited to have been awarded this partnership as a result of a thorough and rigorous selection process.
“Our award-winning sportsbook solution will power both the online and retail channels for Veikkaus, and we look forward to working in collaboration with their team to provide a comprehensive range of innovative features.”