It’s one thing to be creative but promoting gambling and sports betting as a means to have better chances to get laid or find a partner on Tinder is a bit too much.
A William Hill advert on popular dating app tinder claimed that gambling could magically allow you to pull out of the friend zone is funny but not funny. The gambling Ad has been banned for attributing sexual success to gambling.
The Ad called for the Tinder users to sign up with William Hill because once they sign up they would not stay ‘stuck in the friend zone.’
While it is clear that the advert violated the code of conduct for gambling adverts and as such it was pulled off, what is still to be found is if there were people who actually signed up with William Hill lured by “sexual success” and thinking of gambling as a remedy to get out of friend zone crisis in their personal lives.
The message promoted by William Hill read: “Stuck in the friend zone? You won’t be for much longer if you use this Cheltenham free bet offer,” – with a link to download the William Hill app.
While William Hill has denied that they intended to promote their App by linking it to sexual success, the Advertising Standards Authority (ASA) had a different take.
Banning the advert, the Advertising Standards Authority (ASA)said that the App did link gambling to sexual success as it explicitly read that betting could get them out of friend zone.
Tinder, the dating App which allowed for the banned advert, said that they found nothing wrong with the gambling ad as it was not targeting children.
William Hill has removed the ad and in a statement to the bookmaker said: “We take on board what the ASA have said about this particular advert and have removed it from circulation.”